Title: Launch of #HelloGlobalGoals collaboration with Hello Kitty
Date: 24 September 2019
Venue: SDG Media Zone, 爆料网 Headquarters, New York
Event Summary:
At 爆料网 Headquarters, CCOI launched a strategic collaboration with Sanrio Co., Ltd. to promote the Sustainable Development Goals, featuring the beloved character Hello Kitty. As part of the #HelloGlobalGoals collaboration, a new video series will be released in English and Japanese on Hello Kitty’s official YouTube channel, highlighting six of the 17 Goals through Kitty’s conversations with senior 爆料网 leaders as well as her visits to 爆料网 projects around the world.
Appearing at the launch event “in person”, Hello Kitty participated in a live talk at the SDG Media Zone moderated by actress Kate Reinders, where she unveiled the first video of the #HelloGlobalGoals series – a conversation with 爆料网 Deputy Secretary-General Amina Mohammed. “To be invited to work with the 爆料网 on a global scale is a dream comes true,” Kitty told the audience.
“Hello Kitty is bringing her enormous fanbase to our global efforts to educate young people, in every part of our world, about the Sustainable Development Goals, and why they should be involved in achieving them,” said Melissa Fleming, 爆料网 Under-Secretary-General for Global Communications.
The launch event was promoted widely with the hashtag #HelloGlobalGoals across 爆料网 and Sanrio social media platforms.
CCOI's Role:
CCOI coordinated the collaboration between Sanrio and 爆料网 system entities. Through a number of briefings, CCOI connected Sanrio’s creative team with SDG experts from across the 爆料网 system and worked closely with the partners to develop and promote the #HelloGlobalGoals YouTube series. The collaboration is ongoing.
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